Selle Royal has commissioned leading comic artists, product designers, graphic illustrators and animators from across Europe and America to create an exclusive set of 25 saddle-based artworks.
The 25 artworks are the first in an annual non-profit initiative that seeks to raise awareness of key societal issues. Just three of each striking design will be made, each signed by the artist.

The artworks follow five themes, the first series of five saddles to be announced is ‘Love Today’ and will be launched on Valentine's Day the 14th February. 

The additional four series will celebrate International Women’s Day (8th March), Earth Day (22nd April), Bike to Work Day (US) (15th May) and Children’s Day (1st June), with the respective aims of promoting equality and environmental responsibility, and raising awareness around the issues of obesity and child poverty.
 
I was commissioned to work on the ECO FRIENDLY theme, that launched on Earth Day, 2015.

Monica Savio of Selle Royal said: “We have always strived to be an ethical company and believe that cycling and art can be powerful forces for change in the world. The chosen themes reflect this, with the first being about overcoming adversity and coming together to strive for a fairer, less divided world.”

To help promote discussion on these issues, Selle Royal will make just one of each saddle available to the public via a free-to-enter social media competition; using the hashtags #sUPportProject #Lovetoday, with entrants encouraged to give examples of adversity in their life or how they overcame it.

Of the additional two saddles in each design, one will be given to the artists, and the final one will be used as museum exhibits, both in Italy and internationally – the tour’s details will be announced at a later date.
 
To see the complete list of artists and get more information on the project, click here
Saddle

You may also like

Underworld
A seamless pattern made of fishes and flowers. Available on my society6 page: http://society6.com/maricazottino
2013
body painting for D.A.T.E sneakers
Body painting for D.A.T.E. sneakers SS16 web campaing, made during Treviso Comic Book Festival, sept. 2015.
2016
"mon jardin intérieur" Coloring book agenda 2015
A series of55 illustrations I made for the agenda "52 semaines pour cultiver mon jardin intérieur" (mon agenda a colorier), published by Rustica éditions (Paris)
2014
Mon carnet de notes a colorier - Rustica Editions
Mon carnet de notes a colorier pour révéler ma vraie nature, a coloring book Published by Rustica Editions, France, 2015. 55 line drawing illustrations focused on female body and nature. All ink on paper
2015
"pour prendre mon envol" coloring book agenda 2016
"pour voir la vie en rose" coloring book agenda 2016
2016
Illustration for Il Gufo store opening in Dubai
I was asked to create a sealife themed illustration to be printed on t-shirts for "il gufo" flagship store opening event in Dubai. The t-shirts were then given to children to customize with colored markers
2014
"pour voir la vie en rose" coloring book agenda 2016
2106 coloring book agenda - ink on paper
2015
Illustrations for a recipe on Bobos.it
A series of 4 illustration of the "chocolate & tangerine macarons" recipe for the food section on bobos.it
2014
Coloring Posters
Jardin Celeste, an hardcover set of two colorig poster 75x60 cm each that can be juxtaposed on both sides to form a wider, continuous exotic landscape. Ik on paper. Published by Rustica Editions (Fleurus group, Paris, France) in 2015.
2016
Tupac Shakur's portrait - inside cover for a book -
Tupac Shakur's portrait for the inside cover of a biographic comic book dedicated to the rapper.
2016
Back to Top