UP! Project for Selle Royal

Selle Royal has commissioned leading comic artists, product designers, graphic illustrators and animators from across Europe and America to create an exclusive set of 25 saddle-based artworks.

Selle Royal has commissioned leading comic artists, product designers, graphic illustrators and animators from across Europe and America to create an exclusive set of 25 saddle-based artworks.
The 25 artworks are the first in an annual non-profit initiative that seeks to raise awareness of key societal issues. Just three of each striking design will be made, each signed by the artist.

The artworks follow five themes, the first series of five saddles to be announced is ‘Love Today’ and will be launched on Valentine's Day the 14th February. 

The additional four series will celebrate International Women’s Day (8th March), Earth Day (22nd April), Bike to Work Day (US) (15th May) and Children’s Day (1st June), with the respective aims of promoting equality and environmental responsibility, and raising awareness around the issues of obesity and child poverty.
 
I was commissioned to work on the ECO FRIENDLY theme, that launched on Earth Day, 2015.

Monica Savio of Selle Royal said: “We have always strived to be an ethical company and believe that cycling and art can be powerful forces for change in the world. The chosen themes reflect this, with the first being about overcoming adversity and coming together to strive for a fairer, less divided world.”

To help promote discussion on these issues, Selle Royal will make just one of each saddle available to the public via a free-to-enter social media competition; using the hashtags #sUPportProject #Lovetoday, with entrants encouraged to give examples of adversity in their life or how they overcame it.

Of the additional two saddles in each design, one will be given to the artists, and the final one will be used as museum exhibits, both in Italy and internationally – the tour’s details will be announced at a later date.
 
To see the complete list of artists and get more information on the project, click here
Saddle

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